ALL AMERICAN ADS OF THE 60S

America of the 1960s exuded optimism and a bright economic future. Advertisers seduced Americans to indulge in a giant consumer binge. This collection of ads features stars such as Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsing everything from bourbon to suits to the latest sleek streamlined cars, in an era known for extremes. Social change at the end of the era brought psychedelic art, hippies and liberated women and minorities now making their way into mass advertising! With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress, such as Tang and instant omelets, ("just add water"), while striving to reinforce good old American values. Keep an eye out for some of the more surprising and controversial ads, such as Tupperware billing its storage container as a "wifesaver." And sexy consumer ads from Playboy and other men's magazines! From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana. Steven Heller is the #1 expert at the history of design and art. We've handled a great many of his collections and they all exhibit an intelligent eye and careful choice of material. You'll find some interesting sixties artists turning up here. Out of print. Condition. Fine. Soft tipped corners.