ALL AMERICAN ADS of the 50'S

Taschen's All-American Ads series continues with the decade that was the '50s... the post-war period that saw the rise of the white middle-class, the TV era, and rampant consumerism. From The World's Finest Automatic Washer to the Cadillac which Gives a Man a New Outlook, there seemed to be a colorful ad for just about anything the dollar could buy. This volume features a wealth of advertisements from the period, all promising to enrich, enhance, or elevate the lives of the target consumers. Their "mileage" may have varied but are still a fascinating and colorful look into this period of American history. As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the '50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro.