ADVERTISING IN AMERICA The First 200 Years

From the earliest print ads for Ivory soap and Quaker oats to colorful images spanning 70 years of Betty Crocker ads to today's ads for Polaroid and Jordache Jeans, Advertising In America presents the most all-inclusive, well-organized, if simplistic, encyclopedia of the print illustrated history of print advertising ever published.

The text and illustrations offers greater insights into social and economic life in America since 1789 than conventional histories. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.

566 illustrations, including 204 plates in full color.

Out Of Print. Condition. Very Fine.