{"product_id":"the-art-of-advertising","title":"THE ART OF ADVERTISING","description":"\u003cp\u003eAdvertising illustration, as we know it, came into its own in the 1880s and swiftly became the mirror par excellence of public events and popular taste. In this entertaining and enlightening book, Bryan Holme discusses the progress of the art and presents hundreds of landmark ads, posters, and magazine covers that chronicle our lives and those of our recent ancestors. Here, superbly reproduced, are works by artists such as\u003cstrong\u003e Chéret, Lautrec, Millais, Beardsley, Aldin, Christy, Flagg, Gibson, Rockwell, Erté, Kauffer, Cassandre, Vertes, Bérard, Binder, Giusti, Matisse, Chagall, Picasso, Miró, Eckersley, Dali, Hokinson, Steig, Arno, Steinberg, Artzybasheff, Searle, Alajalov, Bemelmans, Glaser, Max\u003c\/strong\u003e, el al. Written for the layman, filled with sparkle and interest, this book is an invaluable survey of the progress of graphic design and a kaleidoscopic view of what life has been like for the past one hundred years.\n\nAs photography grew in popularity, the names of Steichen, Karsh, Beaton, Schulthess, Rawl-ings, Horst, Penn, Eisenstaedt became music to the ears of advertising art directors. At the same time, the forms and faces of celebrated actors and entertainers were sought as endorsements: Ethel Barrymore lifting an elegant hem to reveal a Heatherbloom petticoat, In a Claire in a Knox hat, Anna Pavlova kicking up her O'Sullivan's heels, Irene Castle in Corticelli silk. And of course there were all those wonderful posters, record and magazine covers, and advertisements for movies, concerts, and plays that featured the images of so many of our favorites: Charlie Chaplin, Douglas Fairbanks, Leslie Howard, Marlene Dietrich, Noel Coward, Gertrude Lawrence, Bob Hope, Bing Crosby, Danny Kaye, John Wayne, Lucille Ball, Mary Martin, the Beatles, Bob Dylan, Woody Allen. Wartime posters sternly remind us of tragic events; peacetime advertisements recall invitations to mad extravagance.\n\nFront Cover Illustrations:\n\nTop Left: Life Magazine Cover (see p. 112)\n\nCentre: Recruitment poster (see p.59)\n\nTop Right: Time to Retire? Ad (see p. 102)\n\nBottom Left: Recruitment poster (see p.59)\n\nBottom Right: Philip Morris cigarettes Ad (see p. 198)\n\n\u003cb\u003eOut Of Print. Condition: Very Fine.\u003c\/b\u003e\u003c\/p\u003e","brand":"Peerage Books","offers":[{"title":"Default Title","offer_id":59642323075358,"sku":"RB6040","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0684\/7006\/files\/RB6040-art-advertising.jpg?v=1784509990","url":"https:\/\/shop.budsartbooks.com\/products\/the-art-of-advertising","provider":"Bud's Art Books","version":"1.0","type":"link"}