{"product_id":"growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret","title":"GROWING UP IN ALPHABET CITY The Unexpected Letterform Art of Michael Doret","description":"\u003cp\u003eIn this vivid and humorous monograph-meets-memoir, Los Angeles–based lettering supremo \u003cstrong\u003eMichael Doret\u003c\/strong\u003e (born 1946) shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, \u003ci\u003eTime\u003c\/i\u003e, Kiss, the Knicks and more. With more than 700 images, \u003ci\u003eAlphabet City\u003c\/i\u003e traces Doret’s influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering -- from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).\n\nWith original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado \u003cstrong\u003eNick Sherman\u003c\/strong\u003e and a freshly commissioned cover by Doret himself, \u003ci\u003eAlphabet City\u003c\/i\u003e offers a dose of welcome nostalgia -- and endless inspiration -- for letterform lovers of any generation.\n\nIn the introduction, Doret credits R. Crumb, \u003cem\u003eZap Comix \u003c\/em\u003eand classic lettering styles dating back to the Art Deco 1930s for his inspired work. You'll recognize a lot of pieces here, but since letterers and logo designers very rarely sign their work or get credit, here we have a top line creator whose name is new even to us. But his work is not! He even designed Barry Windsor-Smith's well known celtic style logo!!\n\nAnd...the logo for the New York Knicks; the Toronto Blue Jays; Penn Central \u0026amp; The New York Times; The National Lampoon Radio Hour; the iconic musical Damn Yankees; the film What's New Pussycat; Kiss rock and roll logo; and much, much more.\u003c\/p\u003e","brand":"Letterform Archive","offers":[{"title":"Default Title","offer_id":59641045844254,"sku":"GROWH","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0684\/7006\/files\/growh-growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret.jpg?v=1784501445","url":"https:\/\/shop.budsartbooks.com\/products\/growing-up-in-alphabet-city-the-unexpected-letterform-art-of-michael-doret","provider":"Bud's Art Books","version":"1.0","type":"link"}