{"product_id":"all-american-ads-of-the-40s","title":"ALL AMERICAN ADS of the 40'S","description":"\u003cp\u003eThis volume's engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between.\n\nAt the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war's end also brought unprecedented pride and prosperity to the American people, with plentiful jobs and higher wages. And nothing reflected the new wave of consumerism and progress more than the ads of the time.\n\nIn this postwar era came a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and now within reach. This post-war period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection was written by \u003cstrong\u003eW.R. Wilkerson III\u003c\/strong\u003e and edited by Taschen's Executive Editor \u003cstrong\u003eJim Heimann\u003c\/strong\u003e, who dove into this frenetic, lively, and brilliant era of American life and advertising of the 1940s for this volume.\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Default Title","offer_id":59643992801566,"sku":"ALL40H","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0684\/7006\/files\/all40h-all-american-ads-40.jpg?v=1784524392","url":"https:\/\/shop.budsartbooks.com\/products\/all-american-ads-of-the-40s","provider":"Bud's Art Books","version":"1.0","type":"link"}