{"product_id":"advertising-in-america-the-first-200-years","title":"ADVERTISING IN AMERICA The First 200 Years","description":"\u003cp\u003eFrom the earliest print ads for \u003cem\u003eIvory \u003c\/em\u003esoap and \u003cem\u003eQuaker \u003c\/em\u003eoats to colorful images spanning 70 years of \u003cem\u003eBetty Croc\u003c\/em\u003eker ads to today's ads for \u003cem\u003ePolaro\u003c\/em\u003eid and \u003cem\u003eJordache Jeans\u003c\/em\u003e, Advertising In America presents the most all-inclusive, well-organized, if simplistic, encyclopedia of the print illustrated history of print advertising ever published.\u003c\/p\u003e\n\u003cp\u003eThe text and illustrations offers greater insights into social and economic life in America since 1789 than conventional histories. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.\u003c\/p\u003e\n\u003cp\u003e566 illustrations, including 204 plates in full color.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOut Of Print. Condition. Very Fine.\u003c\/b\u003e\u003c\/p\u003e","brand":"vendor-unknown","offers":[{"title":"Default Title","offer_id":59641403048222,"sku":"RB5419","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/0684\/7006\/files\/RB5419-advertising-america-200-years.jpg?v=1784505403","url":"https:\/\/shop.budsartbooks.com\/products\/advertising-in-america-the-first-200-years","provider":"Bud's Art Books","version":"1.0","type":"link"}